MageRewards started as a Magento consulting agency called Web Development Canada (WDCA) in the early days of Magento. With over 30 clients we learned a lot about the difficulty of selling online. We also saw a common theme among those that were successful: they kept their customers coming back.
With this knowledge, we created Magento’s first loyalty and rewards program. We called it Sweet Tooth. It was so successful that we closed the consulting agency and focused on loyalty full time.
We continued to grow, and quickly became the number 1 loyalty program for Magento 1. We raised some venture capital, expanded the team, and continued to grow.
In 2017 we created a new product called Smile.io and changed the name of our Magento 1 product to MageRewards.
We continue working hard to make MageRewards the best loyalty and rewards program possible for Magento 1. We’ll continue to improve and support this product.